View from inside the viper

Google Analytics in Cart Viper

  February 12, 2011 10:07
by Mark

We’ve been working with Chicago internet marketing firm Ecommerce Architects Inc for a number of months and appreciate all their feedback and input into Cart Viper. It was Eric Ellingsen at Ecommerce Architects that suggested we add in Google Analytics tracking to Cart Viper.

This allows the store owner to get a break down of the customer’s interactions within the store and detail analytics about the ecommerce transaction placed via the store.
Now you can see what categories are the most popular, learn which items customers are adding to the their wish list for example.

Cart Viper has 22 different events which are recorded in Google Analytics as the customer interacts with the store. Once they checkout we then record the completed transaction using the Ecommerce Tracking API in Google Analytics.

Cart Viper Google Analytics Event TrackingCart Viper Ecommerce Tracking


Tracking supports both the new asynchronous and traditional synchronous scripts available from Google Analytics.
Enabling tracking in your store is as simple as ticking a checkbox.


If you have ideas and feedback like Eric did please get in touch we are always happy to hear what you have to say good or bad.

Cart Viper Version 1.2.3 Released

  February 2, 2011 16:05
by Nigel

Here at Cart Viper we are happy to announce we have released version 1.2.3 of Cart Viper and it is now available to download and take a free 14 day trial.

New features for this release:

  • Remove all unmanaged code so Cart Viper is now fully compatible for running in a medium trust environment.
  • Google analytics ecommerce and event tracking supported.
  • If a product is a digital download you can specify an unlimited number of files to be downloaded by the user once order has been placed.
  • Ability to import SEO keywords for a product during the product import routine.
  • Add ability to disable product comparison feature via admin settings.
  • Bug fix when viewing an order as an anonymous customer.

If you think there is a feature missing from Cart Viper or there is anything we can improve please contact us


Multiple Digital Downloads

  February 1, 2011 11:59
by Nigel

Based on customer feedback we have enhanced the existing digital download feature of Cart Viper our DotNetNuke eCommerce solution.

Previously only a single file could be added as the product digital download file, however we have enhanced this so an unlimited number of digital downloads can be added per product:

digital downloads admin

Therefore giving you the flexibility to deliver as many or few files when you are selling digital goods. A further advantage is rather than the admin having to zip multiple files together and creating a large single download this can be split into several smaller downloads.

Then once the order has been placed and has a status of “paid”, the customer will then have the option to download all the associated files securely from their “Digital Download Locker”:


If you have any feature requests or there is something in Cart Viper that you think we can improve please contact us.