We’ve been working with Chicago internet marketing firm Ecommerce Architects Inc for a number of months and appreciate all their feedback and input into Cart Viper. It was Eric Ellingsen at Ecommerce Architects that suggested we add in Google Analytics tracking to Cart Viper.
This allows the store owner to get a break down of the customer’s interactions within the store and detail analytics about the ecommerce transaction placed via the store.
Now you can see what categories are the most popular, learn which items customers are adding to the their wish list for example.
Cart Viper has 22 different events which are recorded in Google Analytics as the customer interacts with the store. Once they checkout we then record the completed transaction using the Ecommerce Tracking API in Google Analytics.
Tracking supports both the new asynchronous and traditional synchronous scripts available from Google Analytics.
Enabling tracking in your store is as simple as ticking a checkbox.
If you have ideas and feedback like Eric did please get in touch we are always happy to hear what you have to say good or bad.
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