What do printers, mobile phones, video game consoles and razor have in common? They all use the razor blade business model, selling a commodity cheap to generate revenue on complementary products.
The initial cost of purchasing a new printer is tiny compared to the cost of purchasing ink or toner over the life time of the printer.
Its a tried and tested model that works, so long as the original product isn’t modified to cut the manufacturer out of the loop with purchasing the complementary product. If you start using refilled ink or toner the manufacturer loses out on the revenue and its no longer a great deal for them.
So what does any of this have to do with Cart Viper?
Well a common question we get asked is what is our upgrade policy for Cart Viper. Simple, its the opposite of the razor blade model. If you purchase a license you get free lifetime upgrades.
That’s correct, purchase a license and you’ll get access to every release we create in the future. Not just bug fixes, but new features as they become available. All for the single one off license cost.
We have an active road-map of new features, a frequent release cycle and great support, so let us help you with your next ecommerce project.
Ask our competitors about what their upgrade policy is, are they following the razor blade model?
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